--- title: Growth AI in Action | Join Erica Salm Rench | September 17; 2pm Eastern description: Join Erica at 2pm on Thursday, September 17, at FIU's Washington DC Office. You will learn all about the new Growth AI framework, and leave with a plan to transform, not just optimize, your sales and marketing functions. image: https://ericasalmrench.com/hubfs/Square%20ESR%20Logo%20-%2075x75-1.png --- [![Square ESR Logo](https://ericasalmrench.com/hs-fs/hubfs/Square%20ESR%20Logo.png?width=75&height=75&name=Square%20ESR%20Logo.png) Erica Salm Rench](https://ericasalmrench.com/?hsLang=en) ☰ × - [About](https://ericasalmrench.com/about-us) - [Speaking](https://ericasalmrench.com/speaking) - [AI Exec Coaching](https://ericasalmrench.com/coaching) - [Hubspot](https://ericasalmrench.com/hubspot-ai-optimization-associations) - [GrowthHubAI.ai](https://www.growthhubai.ai/) [Connect with Erica](https://meetings-na2.hubspot.com/erica-rench?uuid=6d38dd7b-65ea-4fbc-bf4f-629fbebd5d51) # Grow Different: Making Growth AI Your New Advantage Growth AI is a no-hype approach to using AI as an organizational sales and marketing growth engine, built on the framework Erica uses with executive clients to turn cutting-edge tech into visible results. It starts with the foundation: sales and marketing data that's accurately maintained, and the processes behind it, actually built to support that growth. From there it's about using AI to grow audience and visibility faster than manual methods allow, while making sure onsite and offsite signals stay consistent, so AI agents elevate you in their answers and can actually read and act on your site. And through all of it, the tech is there to elevate the humans behind the brand, never the other way around. Attendees will leave with a concrete starting point for applying Growth AI to whatever they're responsible for growing: sales, marketing, and their organization's potential.  ![Erica Salm Rench teaches Growth AI to executives](https://ericasalmrench.com/hs-fs/hubfs/IMG_3344.jpeg?width=2000&height=1500&name=IMG_3344.jpeg "Erica Salm Rench teaches Growth AI to executives") Session Details Thursday, September 17; 2 - 3.30pm Eastern Free Session FIU; Washington DC Office 601 New Jersey Avenue NW Suite 103 Washington, DC 20001 ### Growth AI Session: Join Us! [![Square ESR Logo](https://ericasalmrench.com/hs-fs/hubfs/Square%20ESR%20Logo.png?width=150&height=150&name=Square%20ESR%20Logo.png) Erica Salm Rench](https://ericasalmrench.com/?hsLang=en) Growth AI keynote speaker & growth advisor. - [About](https://ericasalmrench.com/about-us) - [Speaking](https://ericasalmrench.com/speaking) - [AI Exec Coaching](https://ericasalmrench.com/coaching) - [FAQ](https://ericasalmrench.com/faq) - [Hubspot AI](https://ericasalmrench.com/hubspot-ai-optimization-associations) - [GrowthHubAI](https://www.growthhubai.ai/) © Erica Salm Rench LLC New Orleans, LA