--- title: Erica Salm Rench | Growth AI Speaker & Marketing AI Expert description: Learn about Erica Salm Rench, a Growth AI speaker and advisor with 10+ years in marketing, digital transformation, and AI-driven innovation. --- [![Square ESR Logo](https://ericasalmrench.com/hs-fs/hubfs/Square%20ESR%20Logo.png?width=75&height=75&name=Square%20ESR%20Logo.png) Erica Salm Rench](https://ericasalmrench.com/?hsLang=en) ☰ × - [About](https://ericasalmrench.com/about-us) - [Speaking](https://ericasalmrench.com/speaking) - [AI Exec Coaching](https://ericasalmrench.com/coaching) - [Hubspot](https://ericasalmrench.com/hubspot-ai-optimization-associations) [Connect with Erica](https://meetings-na2.hubspot.com/erica-rench?uuid=6d38dd7b-65ea-4fbc-bf4f-629fbebd5d51) About Erica # A career built on making organizations impossible to overlook. Over a decade in strategic growth, digital transformation, and AI-driven innovation, now focused on helping leaders cut through the noise with Growth AI. ![IMG\_3344](https://ericasalmrench.com/hs-fs/hubfs/IMG_3344.jpeg?width=2000&height=1500&name=IMG_3344.jpeg) ![erica-salm-rench-speaking-at-marketing-ai-institute-smarter-x-conference](https://ericasalmrench.com/hs-fs/hubfs/erica-salm-rench-speaking-at-marketing-ai-institute-smarter-x-conference.jpg?width=1000&height=1333&name=erica-salm-rench-speaking-at-marketing-ai-institute-smarter-x-conference.jpg) ![biz-neworleans-feature-erica-salm-rench-ai-expert](https://ericasalmrench.com/hs-fs/hubfs/biz-neworleans-feature-erica-salm-rench-ai-expert.jpg?width=480&height=319&name=biz-neworleans-feature-erica-salm-rench-ai-expert.jpg) 2026 AWTC Technology Leadership Award Recipient With a career rooted in strategic marketing, digital transformation, and AI-driven innovation, Erica Salm Rench has spent over a decade helping organizations stand out in a crowded digital world. Today, she helps organizations leverage the power of Growth and Marketing AI to gather attention and drive growth in the increasingly overwhelming online marketplace. Erica is a recognized thought leader and speaker who has delivered more than 300 talks on emerging technologies and Growth AI. She has presented at industry-leading events including the Marketing AI Institute's MAICON, MarketingProfs, ASAE Annual, digitalNow, ASAE MMC+T Conference, ACCESSE, Tulane's AB Freeman School of Business, Jefferson Parish Economic Development Commission (JEDCO), the Southern Ohio Chamber of Commerce, and other growth technology-focused and leadership summits. In 2026, she was honored with the AWTC Technology Leadership Award in recognition of her leadership and impact in the association technology community. Erica began her career in enrollment management, specializing in strategic recruitment and marketing, before managing operations and delivery at the largest digital marketing company in the Gulf South. There, she led a team of more than 40 digital marketers and played a pivotal role in enhancing more than 1,200 organizations' web presences, SEO, online advertising, and content marketing strategies — helping them cut through the digital noise and make a lasting impact. Her passion for AI-powered solutions took center stage when she joined rasa.io, ultimately serving as COO and leading the company. Over seven years, she helped scale the company from one to hundreds of customers while revolutionizing personalized content delivery. She later served as CMO of Sidecar, where she focused on educating leaders and helping them understand and implement AI-driven strategies to future-proof their organizations. Today, Erica runs her own AI Growth Firm, helping executives build visibility and brand authority, modernizing their AI marketing and growth operations, and optimizing sites for AEO. She also continues to coach and speak nationally on growth marketing AI. Whether she is on stage, hosting a workshop, or advising leaders on digital strategy, Erica's mission is to demystify emerging technology and help organizations use it to amplify their expertise, elevate the human element of their brands, and stand out in an AI-driven world.  What's Next ### Erica is building a new Growth AI venture. After a decade helping other organizations grow, she's building a company of her own, designed to help organizations earn more of the attention that drives real growth. The early-access list gets the first look. [Get Early Access](https://ericasalmrench.com/?hsLang=en#connect) \* The Path Here ## Career milestones Gulf South Digital Marketing #### Growth Operations & Delivery Leadership Led a team of 40+ digital marketers; enhanced web presence, SEO, advertising, and content marketing for 1,200+ organizations. 7 Years · rasa.io #### Chief Operating Officer Scaled the company from one customer to hundreds while revolutionizing AI-personalized email content delivery. Sidecar #### Chief Marketing Officer Educated leaders on AI adoption and future-proofing their organizations; established Sidecar as the leading brand in Teamwide AI Education. 2026 #### AWTC Technology Leadership Award Recognized for leadership and impact in the technology community. 300+ talks delivered and counting. What's Next #### Growth AI Erica is building a company designed to help organizations earn attention and turn it into growth. [Get in touch with Erica](https://meetings-na2.hubspot.com/erica-rench?uuid=6d38dd7b-65ea-4fbc-bf4f-629fbebd5d51) to learn more. ## Bring this thinking to your stage or your team. Available for keynotes, workshops, executive retreats, and board presentations. [Connect with Erica →](https://meetings-na2.hubspot.com/erica-rench?uuid=6d38dd7b-65ea-4fbc-bf4f-629fbebd5d51) [Get Early Access](https://ericasalmrench.com/?hsLang=en#connect) In the Press ## Recognized in New Orleans ![ai-session-idea-village-erica-salm-rench-neworleans](https://ericasalmrench.com/hs-fs/hubfs/ai-session-idea-village-erica-salm-rench-neworleans.jpg?width=534&height=800&name=ai-session-idea-village-erica-salm-rench-neworleans.jpg) ![biz-new-orleans-500-erica-salm-rench](https://ericasalmrench.com/hs-fs/hubfs/biz-new-orleans-500-erica-salm-rench.jpg?width=640&height=800&name=biz-new-orleans-500-erica-salm-rench.jpg) [![Square ESR Logo](https://ericasalmrench.com/hs-fs/hubfs/Square%20ESR%20Logo.png?width=150&height=150&name=Square%20ESR%20Logo.png) Erica Salm Rench](https://ericasalmrench.com/?hsLang=en) Growth AI keynote speaker & growth advisor. - [About](https://ericasalmrench.com/about-us) - [Speaking](https://ericasalmrench.com/speaking) - [Nola AI Exec Coaching](https://ericasalmrench.com/coaching) - [FAQ](https://ericasalmrench.com/faq) © Erica Salm Rench LLC New Orleans, LA ```json { "@context" : "https://schema.org", "@id" : "https://ericasalmrench.com/#person", "@type" : "Person", "award" : "2026 AWTC Technology Leadership Award", "description" : "Erica Salm Rench has spent over a decade helping organizations stand out in a crowded digital world through strategic marketing, digital transformation, and AI-driven innovation. 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